Farallon Brands

The Brand

Farallon Brands sells high-quality baby products on Walmart Marketplace. Working with solution provider SellCord, they rebuilt their advertising, pricing and listing strategy — and Walmart published the results in an official case study.

GMV rose 50% in under six months, with a 54% sales jump in Q3 and — for the first time — a return on ad spend above the 3:1 target, exceeding $4. Listing Quality Score climbed from 81% to 90%, and the ratings-and-reviews score rose from 70% to 82%.

The lesson: Walmart rewards sellers who invest in listing completeness and disciplined ad structure. The platform is less competitive than Amazon in most categories, making structured execution disproportionately impactful.

The Journey

• Audit

  Catalog analysis by lifecycle

  SellCord segmented the catalog by product lifecycle and category to identify underperforming items and ad waste.

• Ads

  Low-CPC broad strategy

  Relaunched advertising on lower-sales categories while holding CPC down — pushing ROAS above $4 for the first time.

• Listings

  Item Spec 5.0 compliance

  Filled missing attributes to lift Listing Quality from 81% to 90% and the reviews score from 70% to 82%.

• Result

  +50% GMV, +54% in Q3

  Efficient, data-driven growth across a six-month window with no major ad budget increase.